While digital communication offers immediacy and efficiency, print media engages more senses – not just sight, but touch and even smell – making it a more satisfying experience for any reader. Be it a beautifully printed business card or a bound coffee-table book, a flyer through your door, to a vehicle livery telling all around about their business. Or even a roll up banner telling you all about the event you are about to attend. The feel of professionalism can be portrayed in so many print mediums.
Print and digital are not mutually exclusive. Perhaps the most literal example of how the two mediums can interact is AR (augmented reality), which can quickly transport a reader from physical to digital in seconds. This allows brands to direct customers to digital content that is not possible just in print – for example, videos and podcasts.
“Print is dead,” they said. “Print is no longer relevant in the digital age.” So why do brands continue to invest heavily in print media?
Business Cards & Stationery – Flyers – Posters – Brochures –
Packaging – Point of Sale – Exhibitions – Adverts – Pull Up Banners – Printed T-shirts and Hoodies – Vehicle Livery