A landing page is a great way to drive traffic, improve your SEO and build your brand. It can also form part of an effective PPC strategy. … Landing pages lead customers to a specific product, service or offer and encourage them to take action. This is your opportunity to create conversions and build your customer base.
Working in the restraints of a WordPress back end, and after a few gremlins were sorted out, the client generated leads, starting a qualification process and then moved their clients through a sales process and into new customers.
Studies show that marketers capture leads at a higher rate by sending them to dedicated landing pages, rather than sending traffic to the home page.